Oct 8, 2018
Q&A about how much you
should charge for your photos or prints, how to use a polarizing
filter, and which camera should you get for your kid to learn
photography?
Please submit your photography
related questions to us here: http://www.photopodcasts.com/contact.html
This episode is sponsored
by:
HoneyBook - Win Clients. Book
Faster. Get Paid. Stay Organized.
https://bit.ly/2sAyZIv
Here are the questions
that Marco answers in this episode:
- Marco, I’ve just listened to
you latest Camera and Inspiration episode #18 with Jeffrey Stoner,
where you’ve talked about selling your images through galleries and
online. One important question was not covered though: How
much should I charge for my images? I now that there is not one
definite answer to this, but I know that you always try to give us
different approaches from your experience. And I would greatly
appreciate hearing some suggestions from you. Thanks,
Luke.
Question from: Luke, Washington
D.C. USA
Things to put into consideration when calculating the
cost of your images/prints:
- Cost
of paper (including test prints to reach your desired
results)
- Cost
of ink for that size print (including test prints and wasted
“cleaning” ink to reach your desired results)
- Cost
of the printer amortized over i.e. 3 years and divided by a
realistic (conservative) amount of prints that you sell each year -
then add that pro rata to each prints cost.
- Cost
of your computer and software amortized over i.e. 3 years and
divided by a realistic amount of prints that you sell each year -
then add that pro rata to each prints cost.
- Cost
of photo equipment (camera, lenses, tripods, bags, filters,
strobes, etc.) that you buy each year. Allocate the amount of
annual cost (or only half of that if your print business is only
about 50% of your business as a photographer) and add that pro rata
to each prints cost.
- Cost
of your time. Many artists don’t put this factor into
consideration, but time is valuable. The time you spent scouting
locations, traveling, waiting for the right weather or moment,
selecting images, post-processing, printing, and marketing yourself
can make up a huge amount of your time that you can’t be making
money at doing other things. Just add a $10 minimum wage to each
hour that you invest in the photos that you want to sell as prints.
Add those to get the number of hours per year and add that pro rata
to each prints cost.
- Now
you have value for the real cost of each image that you sell. But
didn’t you want to earn money doing this, too? Your cost of living
has not been covered yet. And rent, food, health insurance,
education, transportation, clothes, entertainment, and taxes have
not been covered at all by this. So based on the realistic
(conservative) amount of prints that you want to sell each year,
you need to add a profit into the calculation, too. If you sell
about 30 prints per year, a 200% markup may result in a decent
profit to sustain your print business. If you sell higher volumes,
a lower markup can be feasible, but if you sell through galleries,
remember that you may have to subtract an extra 40%-60% commision
of the sales price for the gallery.
This is just to give you a basic
idea of how to calculate your real cost of each image and how to
price it to make a profit. Your results may vary, but be honest
with yourself in the process.
- Would you please give an
example of when and how to use a polarizing filter. How do you know
when you have the correct setting for maximizing your image?
Thanks!
Question by: Bill, Missouri,
USA
Products discussed in the
answer:
Examples of high quality
circular polarizing filters with 77mm diameter:
Haida 77mm NanoPro MC Circular Polarizer
Filter:
B&H: https://bhpho.to/2zTiP18
Amazon Germany: https://amzn.to/2Ozsi5V
Formatt Hitech 77mm Firecrest SuperSlim Circular
Polarizer Filter:
B&H: https://bhpho.to/2QtvwFl
Amazon Germany: https://amzn.to/2yivqJf
B+W 77mm Circular Polarizer MRC Filter:
B&H: https://bhpho.to/2zU5dm1
Amazon Germany: https://amzn.to/2IJrgis
Step-Down Ring Set:
B&H: https://bhpho.to/2QvQQtE
Amazon Germany: https://amzn.to/2E2VfTE
- Hello Marco, first of all, a
big thank you for producing the PPN shows so regularly and with so
much detailed information from your experience, instead of just
scratching the surface. This has been really helpful for
me. Today, I have a question regarding sharing the love
of photography with my daughter. She is 6 years old (she turns 7 in
December), and I want to give her a camera to start photographing
with. Can you give me some ideas what to get her that is adequate
for her to start with? Regards, Guiseppa.
Question by: Guiseppa,
Milano, Italy
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